Who is Plantlogic?
Plantlogic was founded in 2013 by Israel Holby when asked by a classmate in graduate school, “can you make a blueberry pot with legs, a better pot?”. With a career in R&D and manufacturing he received many unusual requests so asked to know more about why this product was needed.
His classmate turned out to be a blueberry grower in Chile who introduced him to growers in California, Mexico and China where Israel spent much of the next few years, closely studying the growers’ needs.
Our business model
So our competitive strategy is to understand our customers’ needs better than our competition, then use this knowledge to work with our R&D and manufacturing teams to develop and execute high value solutions to solve those needs.
By deeply understanding the needs of our target markets and communicating clearly with different but aligned teams with different skills, around the world, under the same ownership, we are able to bring solutions to the market at a value and quality that competitors struggle to match.
The value we create
We measure our success not only by our business performance, but also
by the benefits we bring to our growers and to the environment.
We must be accountable to our customers, working hard to deliver on expectations
We must be excellent communicators across language, background and skills to make something better
We must be excellent problem solvers, and constantly keep improving our skills
Meet our global team
Plantlogic has invested in a global Field Sales team whose job is to continue to work closely with growers, touching every major market, working directly with growers to understand their needs.
Gustavo Silva
Willy Julon
Lydia Liang
Boris Chanel
